Rush Hour Traffic 2.0

pPosted by a href=”http://www.seomoz.org/users/view/21348″great scott!/a/pThis week, Rand is joined by one of our in-house data geniuses, a href=”http://www.seomoz.org/team/ben”Ben Hendrickson/a, to talk more about some of our a href=”http://www.seomoz.org/blog/seo-best-practices-seomozs-new-policies-based-on-updated-correlation-data”recently released correlation data/a to support guidelines for SEO best practices.br /
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While correlation doesn’t always equal causation, it’s still very interesting to look at the attributes and features high ranking sites tend to have in common.nbsp; Comparing this data to known and accepted SEO practices can help to reinforce widely held notions or give us some insight into how the algorithms are changing; both important areas of analysis for successful online marketers.br /
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pSEOmoz Whiteboard Friday – Correlation, Causation amp; SEO from a href=”http://vimeo.com/user409469″Scott Willoughby/a on a href=”http://vimeo.com”Vimeo/a./p
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Want to learn even more about what Ben discovered in our data correlation analysis?nbsp; He’ll be presenting his detailed findings at our a href=”http://www.seomoz.org/seminar/series”SEO Training Series Seminar/a right here in Seattle, August 24th amp; 25th.br /pDo you like this post? a href=”http://www.seomoz.org/thumbs/add/blog/6816/1/0″Yes/a a href=”http://www.seomoz.org/thumbs/add/blog/6816/0/0″No/a /pdiv class=”feedflare”
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This morning I tweeted this question – ‘what are the first 3 things you do when you get online in the morning?‘

You can see many of the answers to the question on this twitoaster thread.

A number of people asked me to answer the question for myself – so I thought I’d do so as a blog post as it is pretty relevant to how I run my business. Of course I couldn’t just stop at three – here’s some of my morning routine:

Firstly: I liken most of what I do in the mornings to a Triage in the emergency room of a hospital. It’s about assessing what happened over night, identifying urgent things that need immediate attention and less urgent but important things that I need to prioritize and then mapping out how I’ll use my day.

Note: Preceding all of what follows is Coffee…. without it I find very little of it works.

1. Check Blog Stats

The first thing I do in the morning is to check the stats of my blogs. While this might seem like a bit of an egotistical thing to do first thing in the morning I actually do it because it gives me a very quick overview of any problems or opportunities that might need my immediate attention.

I am particularly looking for any spikes or lulls in traffic.

Spikes indicate that something has happened to bring me traffic on some other site. This could indicate a social media event (front page on Digg or a hot link on Twitter) or could indicate something more controversial that someone has written about me. Either way – I want to know about it – either for damage control or to see if there’s a way to extend the positives.

Lulls in traffic indicate potential problems with servers or other problems on my blogs including broken design, posts not going live, newsletters not going out that should have gone etc.

What flows from analyzing stats could be leaving comments on another blog to respond to what they’ve written, tweeting a hot link to extend it’s viral qualities, fixing an error on my site, checking server errors etc.

2. Scan Twitter Accounts

I find Twitter is another great source of being able to assess what I’ve missed while I slept. This is particularly important for me because I’m in Australia and actually sleep during the peak times on my blogs when most of my readers are online.

I scan three main things on Twitter – my Direct Messages, my @replies and trending topics (via Twitscoop).

Twitter quickly reveals any topics/stories/news that has broken over night that could be relevant to my blogs. Many times I have links that have been DM’d to me by my followers alerting me to these stories.

I am also on the look out from any problems with my sites that readers are reporting (I find that if one of my blogs was down even for 5 minutes that I’m told about it on Twitter).

Lastly on Twitter I’m looking with interest at what people ReTweeted overnight – particularly posts on my own blogs. If I notice a post I’ve written is doing well on Twitter and has a lot of RT’s it can be worth me giving it a second push. It might also indicate to me that it could be worth writing a followup post on the topic to keep the momentum going.

If a story has not been RT’d much at all it’s an indication that perhaps the post needs reworking or that it wasn’t a topic that connected with my audience.

3. Scan News Alerts

This is a quick one but can be important. I have a number of alerts set up in Google News and Blog Alerts that I quickly scan each morning (it’s my ‘vanity folder‘). Each of these alerts is either an alert to anyone using my name, blog URL or a keyword relevant to my niche in a blog post or news article.

It’s important to know what has been written about you and about topics you’re writing about as this can lead to all kinds of opportunities and interactions (not to mention damage control). I generally don’t respond immediately to these unless they’re urgent but they’re good to keep in mind as I plan my day.

4. Scan Email

Are there any urgent matters in my inbox needing my immediate attention? This is a real challenge as most mornings I wake up to around 100 emails in my inbox (this is after another 500-700 emails are filtered automatically in Gmail using techniques that I talked about in this post on clearing your inbox.)

I don’t reply to many emails at this point – I’m just scanning them looking for important stuff (I don’t always see it unfortunately). I come back to email later in the day.

5. Scan my A-list of RSS feeds

In Google Reader (my RSS reader of choice) I have a folder called ‘A-list’. In this folder I have around 20 feeds from blogs and news sites that I read religiously each day. These are feeds I want to read because they have important news, stories or posts that are directly relevant to my niches.

They are from thought leaders or news sources – I want to know what they say and I want to know it as soon as I can after they write it.

Many days what I read in these feeds will lead me to a post that bounces off their stories, informs me of new products that have been released overnight or alert me to controversy or hot topics in my niche.

Then What?

The above process usually takes me around 15 minutes (on a normal morning where there’s nothing that needs an immediate response).

Remember it’s simply about scanning rather than stopping to respond – unless there’s something important.

At the end of this process I generally have a list of a number of things that I need to achieve in the day ahead. I then attempt to plan my day combining the list I’ve compiled with other tasks that need to be done.

Usually at this point I identify posts that I want to write and publish for the day, schedule in other marketing or admin tasks etc.

I tend to ‘batch’ my tasks together so that I’m not flitting from one thing to the next but instead am setting aside chunks of time for different activities.

Once I’ve got a plan for my day (that usually takes me 5 more minutes to compile) I get to it and start to knock off the things on my list.

One More Tip

I use Firefox and have a number of bookmark folders set up. One of these folders is called ’start up’. It contains the following bookmarks:

• All my stats packages
• TwitScoop
• Google Reader
• Gmail
• A couple of news related sites

Each morning I simply hit ‘command/startup folder’ and each of these sites opens up in a tab of its own. I have them in the order that I’ve mentioned above and simply work through the tabs one at a time. This way I don’t have to think about what I need to do next – all my stats are there ready for me to take a look at first, TwitScoop is open next so I can look at that…. etc

Of course I have to open my Twitter client (I’m using Tweetie at the moment primarily) to check my twitter accounts but apart from that everything I need is open in a tab of its own for me to work through. I simply close down tabs and move on to the next ones as I move through the list.

Post from: Blog Tips at ProBlogger.

Watch How I Spend My First 20 Minutes Online Every Morning

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pPosted by a href=”http://www.seomoz.org/users/view/140292″Sam Niccolls/a/p(NOTE FROM RAND: Please welcome Sam Niccolls, SEOmoz’s newest addition to the consulting team – we hope you all like him as much as we do!) br /
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A lot a marketers focus optimization efforts at the bottom of their conversion funnels. One effective way to examine conversion rates at the bottom of the funnel is to create a custom segment that excludes visitors who bounce. As this segment gives you a view of your engagement data that only shows interested visitors, this is a great way to inform site changes. After all, these visitors are the ones who are most likely to convert into paying customers.br /
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But what about the top of the funnel? Are too many of your visitors leaving on arrival? If so, delve deeper into which pages are causing you the most bleeding. And don’t get too far ahead of yourself with site changes before you first identify your highest volume SEO entry pages. To make site changes without looking the top of your conversion funnel is to rent a tux before finding a prom date. It costs a lot and it leads to embarrassment. br /
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div align=”center”img height=”99″ width=”168″ src=”http://www.seomoz.org/img/upload/Picture 12(1).png” alt=”" /br /
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Yet many sites still don’t think of pages other than their homepage as landing pages. It is not just pimple popping amateurs making this mistake, either. Numerous startups and online retailers, who get 80% of their overall traffic from Google, fall into the trap of designing individual product pages that rank well, drive 50-60% of their overall traffic, yet have bounce rates over 75%.nbsp;nbsp; br /
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Avinash Kaushik, Google’s Analytics Evangelist, always says your homepage is not a golden door through which all your visitors will pass. And he’s right. Search engines have flipped the funnel. Every page that drives traffic is a landing page. But just because Google decides your homepage doesn’t mean you can’t optimize the performance of your lower level pages. Do you have underperforming product listings, profile pages, articles, or other entry URLs? br /
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If so, here’s a quick checklist to revamp your lackluster landings: nbsp; blockquotestrong1) Reassuring Policies/strongbr /
If you have reassuring polices, whether they are privacy assurances, guarantees, rebates, returns, or whatever else, tell your first time visitors about them. These don’t have to be flashing lights or neon arrows, but look at how scannable your quot;deep contentquot; pages are. Two things that can be tremendously effective are graphics and icons. In the absence of any images, however, a single line saying quot;We never sell your personal informationquot; can do a lot. And don’t bury these reassurances at the bottom of the page. Put them at the top of the page, or next to your e-mail collection field (if you’re collecting e-mail from the page).nbsp;nbsp; br /
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/blockquote/blockquote blockquotestrong2) Testimonials/strongbr /
You have raving fans, right? I’m sure there are at least a couple in the woodwork. Why not let them sing your praise as part of your introduction to your visitors? Landing page optimization is not a cocktail party. It’s okay to brag a little. Especially if it means improving your bottom line. Amazon does a great job of prominently exposing five star reviews on their product level pages, as does Yelp. Each are good examples to look at. br /
blockquoteimg height=”344″ width=”309″ alt=”" src=”http://www.seomoz.org/img/upload/Picture 8(1).png” /br /
/blockquote/blockquote blockquotestrong3) No Credit Card Forms/strongbr /
Single page forms are one thing if you are running a free trial period. Just last week I saw some massive returns for an e-commerce site off of some landing pages they created for an SEM campaign where they offered a 14-day free trial. But SEO landing pages are different. They are typically part of your internal site navigation. Plus, they are really more like first dates than quot;take it or leave itquot; offers. For this reason, don’t be too forward. Show some leg and entice your visitors to click a second time, but save the credit card forms for further down the funnel. I am not saying you can’t open the kimono later, but buy your visitors a drink first.nbsp;nbsp;nbsp;nbsp;nbsp; br /
/blockquote blockquoteblockquoteimg height=”256″ width=”310″ src=”http://www.seomoz.org/img/upload/Picture 6(4).png” alt=”" /br /
/blockquote/blockquote blockquotestrong4) Email Collection/strongbr /
If you have a newsletter, blog, or another way that you maintain an ongoing conversation with customers, you should offer a field for people to subscribe via e-mail and RSS. This might not impact bounce rate significantly, but this type of e-mail collection is inexpensive and it is a great way to increase user retention. Several websites whose sign up button treatments I like are a href=”http://www.grokdotcom.com/”Futurenow/a, a href=”http://www.mint.com/blog/”Mint’s Blog/a and a href=”http://www.avc.com/”Fred Wilson’s Blog/a. As you can see, Mint doesn’t show a graphic for quot;sign up by e-mail,quot; which is a wasted opportunity. More than likely e-mail will comprise the majority of your subscribers. So make e-mail sign up as easy as possible.nbsp; br /
/blockquote blockquoteblockquoteimg height=”307″ width=”393″ alt=”" src=”http://www.seomoz.org/img/upload/Picture 9(1).png” /br /
/blockquote/blockquote blockquotestrong5) Look at Bounce Rate by URL/strongbr /
Unless the volume warrants it, don’t analyze individual URLs; analyze URL structures. For example, say you have an article subfolder on your site –nbsp; http://www.yourdomain.com/articles/title-of-post. Rather than looking at each individual article, run a landing page report and look at your pages in aggregate. As a sum, what pages are hurting or helping you the most? Where are you retaining visitors? Where are you losing them? If you can learn anything from your most effective pages, apply those learnings to your least effective pages. Whatever your RegEx writing tells you, focus on making the most global changes possible. In other words, change things that will have the greatest, most immediate impact such as headers, persistent a or c columns, and first time user treatments. nbsp; br /
/blockquote blockquoteblockquoteimg height=”255″ width=”392″ src=”http://www.seomoz.org/img/upload/Picture 4(3).png” alt=”" /br /
/blockquote/blockquote Whatever you glean from your landing page analysis, abandon the myth of the golden homepage. And if you are not thinking of your quot;deep contentquot; pages as landing pages, identify your biggest opportunities and let your design team go to work. There is probably a lot of low hanging fruit. Besides, if you don’t, you might find your website dateless at the conversion prom, and nobody wants to be standing in the rain with a wilted dandelion boutonniere. That’s a fate I wouldn’t wish on the worst of websites, not even a href=”http://www.zacefronfan.org/”Danny Dover’s favorite domain/a.br /pDo you like this post? a href=”http://www.seomoz.org/thumbs/add/blog/6808/1/0″Yes/a a href=”http://www.seomoz.org/thumbs/add/blog/6808/0/0″No/a /pdiv class=”feedflare”
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The biggest complaint about LinkedIn I hear is that people don’t know how to use it. Facebook makes sense. MySpace makes sense. But for some reason there’s a disconnect when it comes to LinkedIn.

For a while, too, I couldn’t see that much value in LinkedIn. The interface was a bit clunky and there didn’t seem to be much you could do with your network.

However, after using LinkedIn aggressively these past months, I know it’s a valuable tool that anyone in business should be using. So here I present my five reasons why you should be on LinkedIn.

1) Build a Virtual Resume

LinkedIn provides an excellent format for you to build a kind of mini-resume. You can post past accomplishments, titles held, jobs performed, associations and more. The best part is that you can make this all publicly visible so that other business connections or even people who find you from a search have a little background on you.

I think the most powerful part of LinkedIn is the ability to collect recommendations from other people. A recommendation is a short paragraph that gives kudos to a person you’ve worked with. It can be a client, partner, supplier or anyone you’ve worked with to produce results.

Recommendations are valuable because testimonials are powerful. They act to reinforce your accomplishments and help build trust, both of which are difficult to do.

2) Connect with People Through Other People

Many people don’t realize this, but the main premise behind LinkedIn is to find people who are out of your network but in the network of one of your connections. You can then go to that connection and request an invitation to the person within their network that you’re trying to reach. I don’t think most people use LinkedIn for this purpose because they haven’t realized that this kind of power is there.

For example, there was a sales guy at another company who had been trying to get in touch with a prospect for many months. The sales guy wasn’t on LinkedIn, saw no value in it and refused to use it. That’s fine. However, a funny thing happened when a contact from the prospective client’s company appeared in one of our networks. A connection was made with the sales guy and months of trying to get in the door were over. LinkedIn also went up a few notches in value for the sales guy.

3) Create a Transition from Networking Events

Networking events are great opportunities to meet new people, learn about their organization and make powerful connections. However, the biggest problem with networking events is that they occur at that moment and require a lot of effort to continue the momentum once the event is over.

I’ve found it extremely useful when ending a conversation with a new connection to ask if they’re on LinkedIn. You’d be surprised at the number of people who say "yes." After the event, I connect with them and I now have that person in my network to continue the conversation at anytime. Even more, I can see that person’s profile to learn a bit more about them. I can also see if there are any other connections within that person’s network that I may know or want to know.

And even if the person you’re networking with says "no" to being on LinkedIn, you have an opportunity to explain it to them and act as an educator. This builds trust and brands you as someone who knows what they’re doing.

LinkedIn provides a great segue from physical to virtual so that you can continue networking with important connections.

4) See What People Are Up To

Keeping in touch with people and seeing what they’ve been up to can be tough without a tool like LinkedIn. How else are you going to find out if a connection changed jobs, won a new award, joined a new group or found a new interest?

You could do it without LinkedIn of course, but it’s slower and requires you to make the request for that information. By getting connected via LinkedIn, you can receive much faster updates on a connection that is provided by them. It’s almost effortless — you just need to stay fresh with your network (which you should be doing anyway).

LinkedIn also features a way for people to post "status" updates. For example, I see many updates for new projects my connections are working on. This gives you real-time knowledge of what a connection is up to. That’s powerful information.

5) Learn Things About People for Conversation-Starters

The great thing about LinkedIn, which I’ve touched on already, is that it provides tons of great background information on a person. This isn’t about being nosy or intrusive. This is background information supplied by the connection that they want you to know about.

Using this information, you can arm yourself with the knowledge you need to spark conversations with connections. If I see that a connection has done something significant such as a new job or award, I’ll inquire about it when I see them. It provides a great platform for starting a conversation and it puts the emphasis of the conversation on the other person.

So there we have it. Five profound (at least in my opinion) reasons to be on LinkedIn and to continue using it as a valuable business tool.

If you’re not on LinkedIn, I hope I’ve convinced to at least try it out. Feel free to use my profile as a template, or to connect with me. Or, leave a comment if you want to learn more.

Small businesses have a particularly difficult time in determining exactly how their web site should be built. Central to this issue is how to make the site user-friendly. Most small businesses concentrate their web design efforts on just getting something up there. Unfortunately, this often leads to a confusing web presence that users have a hard time understanding and navigating.

Just "getting something up there" is the wrong approach. You have to think like the visitors who will be using your site and design for their needs.

So, how can you make your web site stronger by keeping user-friendliness and usability in mind?

5. Eliminate "doorway" and "splash" pages

We’ve seen these pages before. They’re the obnoxious, graphic-intense or Flash-designed introduction pages that try to force you to watch or read something before entering into the web site. Or, sometimes they aren’t creative and just show a line of text along with "Enter Here."

These types of "doorway" pages must go. They offer little or no value, and only serve to add a roadblock in front of users trying to get to the meat of your web site.

Users want content. They want to learn about your business. Most of all, they want to do this quickly and efficiently.

4. Always keep aesthetics in mind

This is a good rule of thumb for almost anything creative you’re working on. When I say aesthetics, I mean the basics of the web design: colors, fonts, borders, graphics, and how they’re all put together.

If your web site is trying to mesh two colors that simply don’t go together, don’t do it. The worst offense is using an unreadable color for fonts, such as bright yellow on a white background. Pick a good font and be consistent with it. Good fonts for the web usually reside in the sans-serif category which includes fonts such as Arial, Verdana, and Trebuchet. However, serif-based fonts such as Georgia and Garamond are equally as good for header fonts. When you pick a font, keep with it. Don’t use Arial on some pages and then Comic Sans on the other pages.

Finally, if you incorporate graphics into your web site, pick ones that are relevant and meaningful. If the graphic distracts in the wrong way, users may lose focus on your content.

3. Create lists

Many people are not fond of reading large chunks of text on their computer. It strains the eye and requires people to focus in an environment that is usually full of distractions such as email and pop-up notifications.

How can you get around this? Dice up your large content blocks with bulleted lists. More than likely, your users are just going to want to scan your web site over to learn about your business and the products or services you offer. And unless the content you’re providing is resource-based or technical, you have only a short attention span to work with.

Lists are good because they allow for generous amounts of whitespace and they can be easily skimmed on a point-by-point basis.

2. Design your navigation and pages with good labels

When landing on your web site, users want to be able to quickly find what they’re after. Whether it’s information about your products or filling out a service request form, your web site needs to clearly label these important areas.

Labels are especially important for navigation. You need to think like your users and determine what terminology they would use in describing your business. For example, if you operate a bank, are your users going to want to open a "deposit account" or a "checking account."

Any confusion about where to click can add seconds to a user’s decision-making, which on the Internet is close to a lifetime.

1. Build in strong calls to action

Your web site must have a purpose of some kind. Do you want users to read something? Do you want them to fill out a form? Whatever action it is that you want your users to take, you must tell them!

Designing good calls to action will accomplish this task. A call to action can be as simple as a link on your homepage telling users to fill out a support ticket or it can be as complex as a pop-up box appearing within your web site asking a user if they need help (careful with this as these are easily annoying to users).

You don’t need to skirt around your motivations for getting users on your web site. They’re there because you have what they may be looking for. Give them the direction they need!

div xmlns=”http://www.w3.org/1999/xhtml”pOver at the American Express Open blog I review a website called Twitterhawk. This site enables you to do automated, directed marketing on Twitter. It#8217;s a very useful tool for anyone who wants to tap Twitter#8217;s awesome marketing potential. Click a href=”http://blogs.openforum.com/2009/05/27/twitterhawk-no-guts-no-story/”here/a to read it. Please mark it ldquo;found usefulrdquo; if you did. /p/div

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pOver at the American Express Open Forum I posted a video of a panel of teenage entrepreneurship panel. Delightful stuff that will inspire youmdash;and scare you too. Click a href=”http://blogs.openforum.com/2009/06/15/teen-entrepreneurs-tell-it-like-it-is/”here/a to view it. Please mark it ldquo;found usefulrdquo; if you do find it useful./p/div

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